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Helping people make smart financial decisions
In a society where people turn to social media for help deciding between paint colors, it’s unthinkable that so many of us continue to entrust our financial futures to... ourselves.
According to a Fidelity Study, financial advice can add between 1.5% and 4% to account growth over extended periods.1
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But for many other Americans, the reason they’ve never enlisted the help of a financial advisor is they simply don’t know where to find one, or how to evaluate their proficiency and pricing.
That’s why we created a free quiz to help Americans find qualified vetted financial advisors.
So, why do some Americans continue to walk the financial road alone?
For some, the excuse is the false assumption that they can’t afford it. In actuality, the fees financial advisors charge are often less than most people think, and the insights they add often surpass an advisor's cost.
The truth is, financial advisors often charge a percentage fee for Assets Under Management (AUM) of between 0.59 - 1.18%. A 2021 AdvisoryHQ study found that the average AUM fee for a $50,000 account was about 1.18% or $590.2
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This is not an offer to buy or sell any security or interest. All investing involves risk, including loss of principal. Working with an adviser may come with potential downsides such as payment of fees (which will reduce returns). There are no guarantees that working with an adviser will yield positive returns. The existence of a fiduciary duty does not prevent the rise of potential conflicts of interest. We do not manage client funds or hold custody of assets, we help users connect with relevant financial advisors.
SmartAsset Advisors, LLC (“SmartAsset”), a wholly owned subsidiary of Financial Insight Technology, is registered with the U.S. Securities and Exchange Commission as an investment adviser. SmartAsset’s services are limited to referring users to third party registered investment advisers and/or investment adviser representatives (“RIA/IARs”) that have elected to participate in our matching platform based on information gathered from users through our online questionnaire. SmartAsset does not review the ongoing performance of any RIA/IAR, participate in the management of any user’s account by an RIA/IAR or provide advice regarding specific investments.
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Sources:
1. ”Why Work With a financial advisor?”, Fidelity (November 2021)
2. "What are the Average Financial Advisor Fees & Investment Fees Being Charged in 2021?", AdvisoryHQ (July 2021)
The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of your future results. Please follow the link to see the methodologies employed in the Fidelity study. https://www.fidelity.com/viewpoints/investing-ideas/financial-advisor-cost
The projections or other information regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of your future results. Please follow the link to see the methodologies employed in the AdvisoryHQ study. https://www.advisoryhq.com/articles/financial-advisor-fees-wealth-managers-planners-and-fee-only-advisors/
Average Financial Advisor Fees
Fee Type
Type Cost
Percentage of Assets Under Management
Fixed Fees
Hourly Fees
0.59% - 1.18% per year
$7,500 for portfolios under $500K
$120 - $300 per hour
The figures above are examples only and used to illustrate what typical fees for financial advisors and their structure looks like. Please carefully review fee structures with your investment advisor and review your advisor’s form ADV and CRS
This quiz asks you some questions, then matches you with three fiduciary financial advisors. You can compare your advisor matches based on their specialty, pricing, and more. You even earn a free consultation with each of your matches, so you can compare them and be fully prepared to pick a financial advisor.