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SmartAsset - copyright 2018
SmartAsset - copyright 2018
As seen on
October 8, 2018
By Matt Wiley
The internet’s most-viewed financial technology company just raised $28 million in Series C funding to help make it easier for people to plan for retirement and make smart investments.
New York, New York: How This Tiny Startup Raised $28 Million to Help People Retire
Fintech startup SmartAsset, which provides free, interactive, online personal finance tools, just closed another round of funding to continue its mission of helping people make the most informed financial decisions possible.
This increases the company’s total funding to more than $51 million.
SmartAsset will use the new resources to continue developing and expanding its financial advisor matching platform, which links everyday investors with registered investment advisors.
SmartAsset’s platform seamlessly matches prospective investors with fiduciary financial advisors. After users answer a few questions about their financial situation, the matching tool instantly uses their information to sift through thousands of advisors to find up to three nearby experts best suited to their needs and goals..
When it comes to saving for retirement, studies show working with a financial advisor can help you earn up to an extra 4% return on your investments. Advisors are also skilled in identifying areas where you could be overpaying in taxes and fees, as well as how best to allocate your savings among your retirement accounts and investments.
A Voya Financial report found that 79% of people who use a financial advisor “know how to pursue achieving their retirement goals.” The study also found that 59% of those who use an advisor have calculated how much they need to retire, while 52% had a formal retirement investment plan in place. Similarly, an HSBC study found that those who get professional financial advice save over $300 more per month for retirement than those who do not.
SmartAsset works with a robust network of thousands of advisors all over the U.S., and CEO Michael Carvin says he expects that number to grow into the tens of thousands.
SmartAsset’s site received more than 45 million unique visits last month, nearly doubling its traffic year-over-year. And 25% of that traffic comes from repeat visitors.
Take these steps to find an advisor near you:
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Answer these few easy questions about your current financial situation.
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Sit back while SmartAsset's tool matches you with up to three advisors who can provide expertise based on your specific goals. It only takes a minute.
- Check out the advisors' profiles, interview them on the phone or in person and choose which one you want to work with in the future.
About SmartAsset
SmartAsset is a financial technology company aiming to provide the best personal finance advice on the web. The company empowers people with automated personalized financial tools. Its proprietary technology, industry-leading research and patent-pending Automated Financial Modeling software forecast the impact of different decisions on people’s personal finances, enabling millions of people to make smart financial decisions. Its exclusive financial advisor matching tool helps people connect with fiduciary financial advisors to get personalized expert advice.
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